Armani Group Canada
The Manulife Centre
55 Bloor Street West, Suite 405
Toronto, Ontario M4W lA5
(416) 945-4455
TOPIC: Introducing Luanda Deever, Armani’s newest designer
TO WHOM: Media and invited guests at the clothing launch and store opening.
DATE: July 27, 2005
TALKING TIME: 5:00 minutes
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MEDIA CONTACT
Carly Telpner
Media Relations Officer
Good Evening and thank you for coming. Today we celebrate the Reconstructed Armani flagship store and the launch of Luanda Deever’s Reconstructed clothing line. But what I want to focus on is Luanda Deever.
Luanda is the most creative designer today. Her eye for colour and her natural ability to cut the right fabric the right way is outstanding. Reconstructed Armani the clothing, the store and the concept behind the overall product screams Luanda Deever. Her work ethic is endless and her drive relentless. But who is Luanda Deever?
Allow me to show you parts of Luanda’s life. From the time she was a little girl, Luanda showed a love for clothing. When she was 16, Luanda begged her mom to take her to the local fabric store to buy materials to experiment with. Little did her family know that her creativity was just beginning to present itself.
As Luanda matured, she decided to go to Ryerson University for the design and communication program. Luanda was a distinguished student. She was a part of the international Golden Key Society of Students and awarded the Gold Medal of Distinction for graduating at the top of her class. Although Luanda was studying to be a graphic communicator, she still found time to create clothing.
I want to tell you about Luanda’s desire to create. At university, Luanda invented schemes on a computer but yearned to revel in fabrics. On a fixed budget she needed to find different sources for materials. This is when Luanda realized that buying cheap clothing to tear apart and reuse for production was more cost effective than actually buying fabric by the yard. Luanda’s vision for reconstruction of clothing began.
After university, Luanda began her career in advertising. She didn’t love the job but enjoyed the money. It afforded her the luxury of buying fantastic clothes. Of course Luanda got bored of wearing them. This is when Luanda’s journey with Armani truly begins.
Lovely Luanda, we’re thrilled to have you in the Armani Group. I’ll never forget the day I met you for the first time. Executives in my office told me of this woman who cuts haute couture and recreates clothing using the pieces. I had to meet her. I figured this woman would walk into my office a nervous wreck. She cut my creations and put them back together at her will? How could she not be terrified of meeting me? I was wrong.
There was no terror in her eyes, quiver in her lips or knock in her knees. Luanda walked right into my office looked into my eyes and told me Armani Group needed her. She was right then and she is still right now.
The Armani and Luanda stories had merged. Luanda began reconstructing my clothing. To do this well is no easy task, but to reconstruct Armani with greatness is unbelievable. She sees multiple pieces of art and turns it into a singular masterpiece. When Luanda first showed her clothing to some of my executives they were blown away by her confidence that translates so well into her designs.
I want to tell you about Luanda’s vision for her clothing. She is not just a designer. With a background in communications she sees the potential for what the world of fashion can really do for the global individual. She is a big picture person. Luanda will change the industry one step at a time.
So today, at this launch, I don’t want all of you to think of this event as just a mere party and fashion show. I want you to think of this as an unveiling of an amazing woman, strong ideals and an ability to make your own dreams come true.
As I introduce Luanda remember everything I told you about whom she is and how she became a part of the Armani Group. Her life and the road she constructed to get here today. I introduce to you Luanda Deever.
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